Founders Helping Founders Monthly : Marketing and how do you measure ROAS....
Amazing session last week! 🙌🎉🙏💕💯 Big Turnout of 50!
Of course, we revisited the 4P's as it all starts here:
- First with your Positioning (and Packaging, claims, etc)
- then make sure your Product delivers on your promise in your POD
- then Price Value and
- Finally your P&L and Cash Flow (and therefore how much $ you have for Marketing).
And no, I don't recommend spending $ on driving Marketing, ie Awareness & Trial, until you've optimized your Prositioning and Product first... Then spend your precious $ to drive Awarenss & Trial.
The PPT, excel mini-model and video recording are now available. WIll post on Slack and WhatsApp. If you want help to optimize your Positioning, as chatted, ping me and I'll put you in touch.
- Founders Planning Committee: Tonite 6h30
- Founders 1st Annual Holidays of the World Party: in 2 days!! Wedn. Dec. 7th. Sampling bags, Speakdres, Sponsors! OVER 100 have RSVP and are coming! Woot! What a parteeeeeaaaay we will have! You will meet my Melanie Webb and my Nicki. ❤️
- A whole new Founders schedule kicking off in January. Watch your Teams calendar for our Monthly Meetings. We will get our website going too.
Thanks for an amazing kick off year together in 2022. This could not have been possible without all your amazing participation! Jennifer Uy Andrea Watson Sachi Kittur Lisa Sohanpal Louise McNally
CEO and Co-Founder